Mobileum

Product Marketing Manager” you will be responsible for outbound marketing activity for Mobileum's entire Big Data product suite.  This role will require crafting appropriate messaging and positioning of Mobileum's Big Data products. It would require conceiving and developing innovative marketing programs that would drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial.  In your role as a Product Marketing Manager you will be the expert in business and technology buyers and users, how they buy, how they use, and their buying criteria and will transfer that knowledge to the sales channel.

BROAD RESPONSIBILITIES:

• Thorough understanding of the Big Data market, landscape, platforms, solutions and competitive positioning.
• Managing Big Data marketing activities including Events, Advertising/PR/Corporate Communication, Lead Generation programs, Website and other outreach channels, and Third Party Alliances.
• Design, implement, and facilitate annual Big Data Analytics marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans.
• Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, competency analysis and mapping etc.
• Develop and administer a direct marketing plan to prospects and introduce products and services
• Oversee corporate communications activities through Communications Coordinator including Internal/External communications and systems & Public relations efforts.
• Administer relationships with External vendors and consultants, including budgets, work plans, reporting and payments.
• Newsletter & Marketing collateral creation.
• Portal content development & enrichment.
• Internal/External Marketing related activities.
• Analyst Mapping.
• Media relations
• Web marketing & search engine optimization, web analytics.
• Event Management

Desired Profile:

 Educational Qualification:

• Master’s degree in Marketing or related fields like Advertising/Mass Communication from Tier 1 Institutes

 Skill Set:

• Excellent Communication & Presentation Skills, Conceptual Abilities,
• Networking Skills
• Self-starter
• Highly organized
• Excellent presentation and interpersonal skills.
• Mature interpersonal skills
• Proficiency in Microsoft Office and Windows-based computer applications
• Ability to react and respond quickly to changes in business and work environment

 Work Experience:

• Total experience of 8-10 years in marketing field with last few years in Big Data Analytics Company